Subdomain Strategies

Subdomains with keywords are easier to read and common sense tells you they draw more clicks.

Subdomains are treated as separate URLs by the search engines.

Subdomains can have their very own unique IP address.

Subdomains allow you to create a lot (think hundreds) of sites on one domain without the expense of purchasing hundreds of domain names.

You can get any keywords you want for your subdomain name which all the good dictionary keywords are basically gone.

Linking strategies allow you to move page rank into subdomains without draining it from your overall site.

So, subdomains is a great advantage to the smart marketer.

Subdomain Success Strategy #1 - Putting a WordPress Blog in Your Subdomains


• Setup a domain with the shortest possible URL.
• Build it out with highly targeted keyword subdomains.
• Install WordPress Blogs on each subdomain.
• Configure each blog for maximum profits.
• Feed “smart automated” content to the blog.
• Link to each subdomain from the home page.
• Link to the home page from the blog.
• Link to high PR blogs and get automatic trackback links.
• Add a few new blogs each week.
• Use a tracking software to identify profitable markets.
• Flip the home page of these blogs to a name squeeze or affiliate offer.
• Cash the checks!

Setup a domain with the shortest possible URL

Since you will be adding keywords to the front of it, choose the shortest possible URL in order to keep your domain address length manageable.

Since you want the keywords read – you can be well served to choose a nonsensical domain name of words and numbers that is really short.

Build it out with highly targeted keyword subdomains

There are two ways to do this.

1. Use themed relates keywords.
2. Use tons of random topics.

Install WordPress Blogs on Each Subdomain

The best and brightest content management system in the world today is WordPress. A blog automatically lends itself to new, fresh, content (the favorite food of search engine spiders) and with it’s “ping” feature for announcing it’s new content – it is a fabulous target for search engines today.

The WordPress blog is also a free feature of Fantastico – usually a free inclusion with most good hosting companies – so it falls into the category of a tool that is easily accessible to non-marketers.

Configure Each Blog For Maximum Profits

Whether you slap adsense or affiliate offers on your blog – you must go in and configure you blog. While this is a bit time consuming, it is well worth it to change the permalinks setup, linking, sidebar, the ping list, and other areas.

Feed “Smart Automated” Content To The Blog

By smart posting, I mean you would be smart to create and set your own original content to post or public domain content – while the worst content to post is search results.

Link To Each Subdomain From The Home Page

Search engines give extra marks for the home page of a website – and even the newest of the newbies soon learn that they can delete the text after the .com in their address bar and find the
root of a site.

We are all accustomed to finding most of the main navigation on this page, so it is a terrific place to put attractive keyword-based links to places your want your visitors to go.

By mapping out all your links in advance, you can plan an overall strategy for monetizing your site, and when you go to “clone” this home blog with all of it’s settings in place – you will already have your total navigation in each one.

Finally, when optimizing for Google, you are distributing the overall page rank of the home page of the site – down into the homepage of the subdomains.

Linking into the subs of your site will help crawlers from the search engines to more quickly discover your subdomains and give the Google Media Bot – the search engine spider who’s job it is to decide what kind of ads to show - a clear indication of what the subdomain is about – so they can serve more targeted ads.

In fact, the words in the anchor text of YOUR link plus the keywords you use in your domain are a powerful way of drawing the right kinds of ads right from the start. First impressions do count!

Link To The Home Page From The Blog

An often overlooked factor in SEO is that each page on your site that links back into the site itself has the potential to give a boost to the page it links to. So, if you have a site with, say, 100 pages, and they all have a link back to the home page – this can help give a boost to that home page. The reason I say “can” is that each page that makes it into the Google index carries a bit of page rank power that it has the ability to bestow on any other page it links to.

Now on a new site – with few or no links to these sub-pages, you won’t have life changing amounts of page rank power to begin with. Still, it does count, and with the proper keywords in the anchor text, it gives a decided boost to that page – which benefits the overall value
of the whole site.

But, if you make the colossal blunder of putting Home in the anchor text that links back to your “home page,” you have pretty much wasted that value from a search engine standpoint.

Unless your site IS about homes, you should use the keywords in the link that you want the search engines to know your home page is truly about. One way to do this is to use Keywords Home instead of just home.

As you go about your Tag and Ping way, and put links into these subdomains, your pages will gather Page Rank Power, which can be bestowed on the home page, or sitemap of your site.

Preserving page rank – is an SEO term/strategy about strategically linking to other pages within your site

Link to high PR blogs and get automatic trackback links

While linking a regular website to high PR authority sites is useless to bad, linking to high PR blogs can be extremely powerful.

Another advantage of the Word Press Blog is that they are set out of the box to give a trackback link to blogs that link to them. Most power blogs are set this way too – as a natural blog linking

Simply pop a link to the blog in your blogroll – after changing the name of the blogroll to something more keyword friendly – to a high PR blog on your topic – and soon you may well see an inbound link from them automatically!

If you want to up the odds of getting a good link from a managed blog, find an interesting post that is relevant to your topic and make a post about it to your blog manually with a link back to the permalink page of the high PR blog.

Shoot an email or comment to the other blog owner and they will likely reciprocate and link back to you. In almost all cases the value of the link you get is worth more than the one you give up.

Use tracking software to identify profitable markets

The very best tracking software for AdSense publishers is Google Analytics. It will give you a ton of data by telling you what keywords users typed in to get to your page, what ads they
clicked on, what the colors were and more.

Using this information you can quickly identify profitable markets that you are already getting traffic for. You can add affiliate opportunities to the page, or further optimize the site for profits.