Email broadcasts to opt-in clients are barely reaching targeted audiences anymore. Aggressive spam filters are blocking legitimate emails sent by companies and are costing businesses’ Billions in lost revenue each and every year.
According to Double Click, an advertising and email delivery company, reports in their Q3 2004 Email Trend Report, that the average email deliver rate (emails sent minus the combined hard and soft bounce-back rate, but not counting the e-mail messages, blocked by various filters without bouncing the message) grew slightly to 89.3%, while the average open rate is only 34.3%. The average click through rate is 8.3% and the click-to-purchase conversion rate grew to 4.2%.
It’s difficult and frustrating enough to convert members into buyers, but with the blockage by spam and email filters, legitimate companies worldwide with client and prospect lists are losing tremendous revenue every year. Businesses are crippled because only 20% to 50% of their content communication is reached. This disastrous implication not only affects your existing clientele from getting your company’s news and product announcements, but it also starves your business from converting new prospects into clients as well.
But have no fear, there’s a breakthrough way to go around the spam and email problem. It’s called RSS Feeds. By using RSS Feeds, your news and email broadcasts get delivered to 100% of your member lists, Guaranteed! How you ask? Well, because a RSS Feed is an opt-in subscription feed. Once your members subscribe to your RSS feed, all of your messages, news, and announcements will be delivered to your subscribers’ desktop instantly, without any of the irritating hassles of filters and blockers.
Blogs & RSS Feeds will revolutionize all online internet businesses. They are the next biggest technology breakthrough since the advent of email. The content communication and syndication revolution is exploding with Blogs & RSS Feeds.
Definitions:
Blog (Blogs, weBlogs) - describes a special type of website page, typically consisting of chronological date entries and permalinks to individual entries or posts. PC Magazine defined Blogs as being of three general types: microjournal, notebook, or filter.
Blogger - a person who writes and posts Blog entries. (also the name of Google’s Blog Service)
Blog posts (entries, submissions, articles) - this is similar to a post on a message board or the body of an email message and contains the date and time it was originally published. It contains the content and subject line which should read like a news headline. Though it isn't required, some Blog entries also contain a relevant category for organizational purposes
RSS - an XML-based format used by websites to syndicate and distribute content like news headlines, blog entries, articles and more. Version 2.0 is the latest version and has the most enclosures for adding video and data broadcasts.
RSS Reader (Aggregator) - a program that runs either on the desktop or in the browser and allows users to add RSS Feeds to it for view.
RSS and Blogs
