Guest post by Jewel Cole When most people think of a home security system they think of the safety benefits and features of the system for when they are away from the home. They think of how they can set it and leave and have peace of mind that their home is secure when they are away but they don’t consider the peace of mind they can have for when they are at home. When my husband took a new joband started traveling most days of the week I was home at night by myself most of the work week and it started to wear on me. I didn’t feel as secure in my house as when he was there. I started doing some research and found some home security system featuresthat are really a bonus. There is a panic feature if you are having an emergency of any kind you can hit the panic button and emergency response teams will be dispatched to your location. Also, if someone follows you in to the house and forces you to turn off the alarm there is a way to send a silent alarm to the monitoring company.
About PPC
In the last six years (from 2004 through 2009), the only form of media to have seen growth in usage is the Internet. While TV has been flat and radio and newspapers have seen double digit declines, people’s Internet usage has increased 117%, according to Forrester Research. And yet when you look at where marketing dollars are being spent, online still trails traditional media by a wide margin. Clearly online advertising is poised for continued growth and remains a great place for businesses to find new customers. Search engines
create millions of moments of relevance every day by connecting consumers who are looking for a product or service with the companies that offer those exact products or services.
While a search engine marketing (SEM) account can be created at the click of a few buttons, there are some key decisions that can make all the difference between giving up in frustration and achieving returns on your investment beyond your wildest dreams. With David’s decade of expertise, you’ve got a great guide that explains all the concepts of search marketing. It also provides tips and best practices from David’s own experiences that can add to the success of your online advertising campaigns.
I’m a frequent speaker at search marketing conferences worldwide, educating audiences of all experience levels in the art and science of SEM and Google AdWords. With new tools and reports being made available all the time, one of my main challenges is to help advertisers prioritize the myriad opportunities. Time and again I’ve seen that when advertisers take the time to learn more about how AdWords works, they perform better in the long run and they are better able to use the data AdWords provides to help identify the
opportunities and the tools best suited to achieve the results they want.
I’ve had the pleasure of participating in many panels and search marketing conferences with David. At SES New York in 2010 we did a session together on the relevance of ads, and since this topic is at the heart ofanswering the question of how to get a better ad position, it always draws a crowd and makes for lively discussions with the audience. David cuts through the myths and the hype–expertly explaining and translating complex topics like Quality Score and advertising on the Google Content Network into understandable
best practices and actionable methods for driving results.
One of my favorite things about David is the fact that he combines years of experience from the technology and publishing industries with his expertise in pay-per-click marketing. With the online-advertising industry being so young, it’s nice to have an expert with some grey hairs who knows how to use traditional marketing and who also really gets online advertising. He shares Google’s vision that advertisements, like organic results,
are information and should be relevant and useful. That’s what users expect and that’s what creates a sustainable ecosystem in which all participants, from users to advertisers to publishers, benefit. This basic belief, along with a methodical approach to using data to inform and support marketing decisions, has made David a trusted source in the industry and someone from whom I know you will learn a lot.
Best of luck with your campaigns and please let me know what you think about our program and how it’s working for you when you see me at a conference.
—Frederick Vallaeys, Product Evangelist, Google AdWordsIntroduction
My first job after grad school was working for a small magazine, book, and software company. As a programmer, it was my dream job; I was able to play with the innards of Apple II computers for most of the day, and for the rest of the day try my hand at every aspect of magazine publishing.
I found myself drawn to and fascinated by direct-mail marketing, which at that time was the primary way magazines acquired subscribers. I loved the creative aspect of it—the challenge of designing envelopes that begged to be opened, persuasive headlines that lured the reader into the letter copy, and forms designed so simply that they nearly filled themselves out.
I had studied nutritional science and flavor chemistry for nine long years of “higher education,” so the latent scientist in me loved the testing and optimization aspects of direct-mail marketing. The typical optimization sequence went like this:
Create what we felt was a winning mail package consisting of envelope, offer, and
reply form.
Do a test mailing to a small percentage of a rented mailing list.
- Calculate the response rate and project the return on investment (ROI) we could expect from a mailing to the entire list.
- Mail the control package to the majority of the list, and mail variations of the control to smaller portions of the list. Variations could include big ones such as envelope color and size, as well as smaller ones such as the number and positions of fields on the reply form.
- Judge the winning package, and start again using the winner as the control.
The average time between step 1 and step 5 was an unimaginably long five to six months. It took that long for enough responses to be mailed back to us; to calculate and analyze the data (using the first spreadsheet software, VisiCalc, on Apple IIs); and to design and print the test and control packages.
BUM Marketing
Bum Marketing is one of the latest “crazes.” But there’s something that makes it different from the rest. Importantly different.
It’s based on the human element. It teaches you skills that you can use across the board of your online efforts. And while certain sites you’re using for promotion might shift in popularity, it’s relatively easy to find a new one.
Unlike the automated site generators, mass pinging, etc. Bum Marketing is based on the elements of business and SEO fundamentals. Things that won’t change with the next algorithm.
Bum Marketing has long term possibilities. If you’re willing to stick to the simple system of BM, then here are some ways to keep it organized, and ways to advance your personal BM system.
If you've ordered cable-modem or DSL service, a technician may come to your house to do all the necessary wiring and configuration for you. All you have to do is be home to let the technician in.
In some cases, however especially if you already have cable TV or phone service you may be offered a self-installation kit. As thanks for doing the cable person's job, a tasty discount is usually part of this arrangement.
If you opt for the self-installation route, your kit probably contains the modem itself, a software CD, an Ethernet or USB cable to connect to your computer, a splitter box to divide your incoming cable line into two, and paperwork containing account names, numbers, and passwords.
The company's setup instructions will probably direct you to unscrew the round coaxial cable that runs from the wall to the back of the cable box and attach the splitter. Then you use the additional cable provided to connect one side of the splitter to the cable box, and the other side to the back of the cable modem. Use the Ethernet or USB cable to connect the cable modem to the computer's network (Ethernet) or USB port.
After everything's all plugged in, the wrapup steps differ slightly depending on whether you're using Windows or a Macintosh.
Wrapping up the Windows setup
Dig the CD out of the box, put it in your computer, and run the setup program on it. You'll be asked to plug in the account information from the cable or DSL company: your new account name, password, and so on. Your provider should also supply the settings and information you need to set up your new email address; see Section 14.1.4.4 for instructions on how to configure an email account.
CDs that come with broadband kits are designed to take your hand and walk you through the setup process. If you've got a fistful of account settings, user names, and passwords from your providerand no fear of your computer's control panelsyou can also manually plug in your new connection settings. Choose Start Control Panel Network Connections and then choose "Create a new connection." Click "Connect to the Internet" and then click Next.
On the next screen, click the button for "Set up my connection manually." Click Next again.
The next box presents you with two choices for a broadband connection: one that requires a user name and password and one that's always on. In most cases these days, you use the "always on" option, but check the papers from your ISP.
If your connection is always on, click Next to finish up. If your ISP requires a name and password to use your connection (some DSL providers do), the next few screens walk you through typing in the user name and password.
Wrapping up the Mac OS X setup
Once the cable modem or DSL box is connected to your Mac's Ethernet jack, you should be able to get online immediately; no software installation is generally necessary.
The beauty of cable modems and DSL service is that they offer a geeky but wonderful feature called DHCP, which means, "I'll configure all the network settings for you." Open your Web browser and enjoy.
Sharing a Broadband Connection
You're paying good money each month for that speedy broadband connection. If you have more than one computer around the house in need of Internet access, you can share your DSL or cable connection with the other, less fortunate machines. You do this by setting up a home network.
A home network is like your own personal Internet: All the computers in your house can share files, use the same printer, and divide up the high-speed Internet connection so everyone in the house can surf on their own Macs or PCs.
To create a basic home network, you need to buy an inexpensive, compact metal or plastic box called a router. It offers one jack for your broadband modem and several others for network cables from all your computers. Once you plug in the modem and network cables between the router and each computer, the router divides your modem's pipeline among the connected computers so they can all be online at once.
That's all the setup you'll have to worry aboutclick Apply Now. If your settings are correct, you're online, now and forever. You never have to worry about connecting or disconnecting.
Getting Online
The Internet, as you may have heard, is a parallel universe. It's a travel agency, bank teller, music store, video player, radio station, and newspaper wire service, not to mention a bulletin board, chat room, post office, and global chess tournament. Or at least the Internet can be all that stuff if you can connect to it. That can be the tricky part.
The basic components you need for Internet fun include:
Internet service
Lots of stuff on the Internet's free, but getting to the Internet usually isn't. In fact, you have to sign up for an account with somebodyyour cable TV company, phone company, or an outfit like America Onlineto get your computer connected.
Equipment
Your computer may already have what it takes to get you online: a modem (if you want to get online via phone lines), an Ethernet jack (to connect by network wire), or a wireless card (to connect wire lessly). Details in a moment.
Internet software
If you're going to send email and browse the World Wide Web, you need special programs to do so. Luckily, your computer came with these programs already on the hard drive.
Broadband connections. These are high-speed, extremely satisfying connections that are growing in popularitybut they're fairly expensive.
Dial-up connections. Your computer can also connect to the Internet by dialing out over ordinary phone lines. It's slow, but cheap.
Wireless connections. Pure heaven. Might even be free, if you're in the right place.
UP TO SPEED
The Most Essential Piece of Gear
You'll need some equipment to get to the Internet, of course; you've probably heard of modems, cable modems, and DSL.
But before you can even consider getting yourself that sort or gear, you need a computer.
Computers are a lot cheaper than they used to be; you can buy a new laptop these days for around $500. In general, the newer the computer, the easier it's probably going to be to get it connected to the Internet. That's because fresh new operating systems like Windows XP and Mac OS X have built-in helper software designed to quickly guide your computer online.
But what if you already have a perfectly good four-or five-year-old model that works just fine for word processing or playing solitaire?
Truth is, an old Mac or PC may not let you see all that the Web has to offer.
That's because Apple and Microsoft stop updating their software when they move on to newer versions. So Web browsersand the software that lets them display video, animations, and other visual goodiesmay be out-of-date and incapable of showing you everything that's online.
If you have an older computer that has enough memory and hard drive space to meet the system requirements of Windows XP or Mac OS X, though, you can upgrade the old box with a new system and still see the best of the Web without buying a whole new machine.
Broadband Connections
A broadband connection delivers songs, videos, and digital photos to your computer in minutes instead of hours. We're talking at least 20 times faster than a dial-up modem. Complex Web pages that take almost a minute to appear in your browser with a standard modem will pop up almost immediately with a cable modem or DSL.
And that's not the only reason about half of all Internetters have signed up for broadband service. Here are some of the other perks:
No dialing. These connection methods hook you up to the Internet permanently, full time, so that you don't waste time connecting or disconnectingever. You're always online. There's no 40-second wait while your modem screeches and dials.
No weekends lost to setup. You can set up the equipment yourself to save a few bucks. But most people take the easy road: they allow a representative from the phone company or cable company to come to their home or office to install the modem and configure the Mac or PC to use it.
Possible savings. Cable modems and DSL services cost $30 to $40 a month. If you, a dial-up customer, have been paying for two phone lines just so you can talk and be online at the same time, you'll actually save money with broadband because you can cancel the second phone line.
Broadband connections usually come in the form of a cable modem or DSL box (digital subscriber line). (In some remote areas, you can also get broadband satellite service. But this method is slow, expensive, and rare in residential areas.)
As the name suggests, a cable modem uses your cable-TV company's network of wires to pipe data into your house, right alongside Comedy Central and HBO. DSL, on the other hand, uses your existing telephone lines to carry its signal. You usually sign up for DSL service through your phone company.
Broadband connections generally require a computer with an Ethernet jack.It looks like a telephone jack, but slightly fatter. This jack's an indication that your computer contains a network card, used for creating a wired connection to a home network, office network, cable modem, or DSL box. Most computers sold since about 2001 have such a jack.
If your computer doesn't have a network card, you can add one, as an internal card that you install inside; a metal, credit card-size card that fits into a laptop card slot; or an external box that dangles from the computer's USB connector.
RSS and Blogs
Email broadcasts to opt-in clients are barely reaching targeted audiences anymore. Aggressive spam filters are blocking legitimate emails sent by companies and are costing businesses’ Billions in lost revenue each and every year.
According to Double Click, an advertising and email delivery company, reports in their Q3 2004 Email Trend Report, that the average email deliver rate (emails sent minus the combined hard and soft bounce-back rate, but not counting the e-mail messages, blocked by various filters without bouncing the message) grew slightly to 89.3%, while the average open rate is only 34.3%. The average click through rate is 8.3% and the click-to-purchase conversion rate grew to 4.2%.
It’s difficult and frustrating enough to convert members into buyers, but with the blockage by spam and email filters, legitimate companies worldwide with client and prospect lists are losing tremendous revenue every year. Businesses are crippled because only 20% to 50% of their content communication is reached. This disastrous implication not only affects your existing clientele from getting your company’s news and product announcements, but it also starves your business from converting new prospects into clients as well.
But have no fear, there’s a breakthrough way to go around the spam and email problem. It’s called RSS Feeds. By using RSS Feeds, your news and email broadcasts get delivered to 100% of your member lists, Guaranteed! How you ask? Well, because a RSS Feed is an opt-in subscription feed. Once your members subscribe to your RSS feed, all of your messages, news, and announcements will be delivered to your subscribers’ desktop instantly, without any of the irritating hassles of filters and blockers.
Blogs & RSS Feeds will revolutionize all online internet businesses. They are the next biggest technology breakthrough since the advent of email. The content communication and syndication revolution is exploding with Blogs & RSS Feeds.
Definitions:
Blog (Blogs, weBlogs) - describes a special type of website page, typically consisting of chronological date entries and permalinks to individual entries or posts. PC Magazine defined Blogs as being of three general types: microjournal, notebook, or filter.
Blogger - a person who writes and posts Blog entries. (also the name of Google’s Blog Service)
Blog posts (entries, submissions, articles) - this is similar to a post on a message board or the body of an email message and contains the date and time it was originally published. It contains the content and subject line which should read like a news headline. Though it isn't required, some Blog entries also contain a relevant category for organizational purposes
RSS - an XML-based format used by websites to syndicate and distribute content like news headlines, blog entries, articles and more. Version 2.0 is the latest version and has the most enclosures for adding video and data broadcasts.
RSS Reader (Aggregator) - a program that runs either on the desktop or in the browser and allows users to add RSS Feeds to it for view.
Organization and Preperation
Organizing yourself should always be the first thing you do. I love organizing my goals, my clothes, everything. If you aren’t organized things that should take an hour end up not getting done at all sometimes. When I wrote this eBook, I wrote a chapter a day until I was finished.
A lot of people make New Years Resolutions. And then they don’t stick to them. I’m one of those people, so earlier this year I devised a plan on how I’m going to be able to stick to my goals. I call this wonderful plan the 7-Day Plan.
A lot us MMO (Make Money Online) people like to set goals, deadlines, and what not. Some people set realistic goals (which I believe fully in) and some people set ridiculous goals (ridiculous). I believe in setting realistic incremental goals.
You crawl before you walk - You stretch before you run.
How the 7-Day Plan works
- You go to Walgreens, get a notebook (I like the small 5-Star Ones). If you’re a PC person, open up a word document.
- Title the document or notebook paper for example - Dec 7th-Dec 14th
- Write down all your goals that you believe you can accomplish within those 7 Days
- Every morning look at the goals, choose one, and get it done.
- Every night look at your goal list, and cross out the ones you completed.
- Try and finish all your goals that you set in 7 days, then turn the page.
- Repeat from step #2.
Getting Started with Adsense
Before getting started with Google Adsense I scoured the internet for all the information and tools to give me a head start. I didn’t want to try and test things all the time. I read about what other people tried and tested, what works and what doesn’t. This helped me a lot when I decided on how I was going to approach choosing what niche to blog in and how to run my ads.
Choosing a Niche
When I first started Blogging, I would just blog about anything I wanted. I thought if I wrote about something interesting everyday, people would come in flocks to my blog and I’d be getting more traffic than New York City at rush hour. Let’s just say, it didn’t work out.
It’s important that you choose a niche! Not just any niche but one that interests you, and most importantly, one that interests others. You should ask yourself these questions listed below before you decide what you want your topic to be on.
Are you interested?
I can’t stress the importance of being interested in the topic you’re writing on enough. The difference between working for someone else at a job you may not like is – the money is guaranteed. It takes hard work to get a blog up to the level that it’s bringing in a good income. A lot of people can’t bring themselves to get up everyday and write a new article or post about a topic they just aren’t interested in. So make sure you’re interested in what you write about – you’ll realize that the rewards may not only be monetary.
Popularity Contest!?
It’s important that topic that you’ll be taking on is popular. Not only if it’s popular, but if its popularity is growing! You don’t want to take on a topic that’s losing interest everyday. For example – writing about McCain and Palin now would not yield as many as it would have writing about them pre-election. Take your time and choose a topic that you think will be hot within the next few months. It may take a little research, but being the best in one event is better than being 2nd place in many.
Competition, where?
Many bloggers end up causing their own demise by choosing a niche that has been done before, done again, killed, resurrected, and is still being done today. Remember, the internet is a big place, if you’ve thought of it, theres a 99% chance that someone may have thought of it before you. Do your research. Make sure you know it’s worth delving into before you’re already 2 feet deep.
Find a smaller niche and become the authority. Rather than being mediocre in a saturated niche.
What aren’t they doing?
I had this one guy who ranked above me in the search engine for a major keyword. What ticked me off is that his content wasn’t that great. A week later I took the first two spots on the search engine thanks to increasing the amount of content on my site. He was neglecting his audience. I was feeding them with fresh content daily.
Find out what your competition isn’t talking about. For example – your competition might have a blog about iPhone rumors and updates. You could make your blog about iPhone applications and accessories. Just an example but I’m trying to show you the way to look at things.
Think of a niche within a niche.
Is there enough to go around?
Not food, but content. You need to make sue you aren’t going to run out of content after one or two posts. Make sure the topic you choose has an abundance of content that you can dive into or maybe something you already know about. Replenishing your site with fresh content not only keeps readers happy but it helps boost you up in the search engines.
Places like Google, Ezinearticles, and just the internet as a whole should be able to provide you with enough content to keep the blog running for ages. Just don’t overdo your posts – save some for tomorrow if you know what I mean? One topic at a time is perfect; this will also come in handy in the future.
If all else fails your can always rewrite PLR but I don’t recommend it.
The best and most successful niche sites (when it comes to Adsense) are definitely sites that attract beginners. If you have a question who do you ask normally? Google. Answer peoples questions - Teach them How To Ride a Bike or How To Cook Baked Beans?
When we’re new to something – we ask a lot of questions and seek a lot of information. Google answers those questions. Desiring instant gratification is something that we are all sometimes guilty of – if the right Ad pops up and it’s answering my question you’re damn right I’m going to click it.
Subdomain Strategies
Subdomains with keywords are easier to read and common sense tells you they draw more clicks.
Subdomains are treated as separate URLs by the search engines.
Subdomains can have their very own unique IP address.
Subdomains allow you to create a lot (think hundreds) of sites on one domain without the expense of purchasing hundreds of domain names.
You can get any keywords you want for your subdomain name which all the good dictionary keywords are basically gone.
Linking strategies allow you to move page rank into subdomains without draining it from your overall site.
So, subdomains is a great advantage to the smart marketer.
Subdomain Success Strategy #1 - Putting a WordPress Blog in Your Subdomains
Overview:
• Setup a domain with the shortest possible URL.
• Build it out with highly targeted keyword subdomains.
• Install WordPress Blogs on each subdomain.
• Configure each blog for maximum profits.
• Feed “smart automated” content to the blog.
• Link to each subdomain from the home page.
• Link to the home page from the blog.
• Link to high PR blogs and get automatic trackback links.
• Add a few new blogs each week.
• Use a tracking software to identify profitable markets.
• Flip the home page of these blogs to a name squeeze or affiliate offer.
• Cash the checks!
Setup a domain with the shortest possible URL
Since you will be adding keywords to the front of it, choose the shortest possible URL in order to keep your domain address length manageable.
Since you want the keywords read – you can be well served to choose a nonsensical domain name of words and numbers that is really short.
Build it out with highly targeted keyword subdomains
There are two ways to do this.
1. Use themed relates keywords.
2. Use tons of random topics.
Install WordPress Blogs on Each Subdomain
The best and brightest content management system in the world today is WordPress. A blog automatically lends itself to new, fresh, content (the favorite food of search engine spiders) and with it’s “ping” feature for announcing it’s new content – it is a fabulous target for search engines today.
The WordPress blog is also a free feature of Fantastico – usually a free inclusion with most good hosting companies – so it falls into the category of a tool that is easily accessible to non-marketers.
Configure Each Blog For Maximum Profits
Whether you slap adsense or affiliate offers on your blog – you must go in and configure you blog. While this is a bit time consuming, it is well worth it to change the permalinks setup, linking, sidebar, the ping list, and other areas.
Feed “Smart Automated” Content To The Blog
By smart posting, I mean you would be smart to create and set your own original content to post or public domain content – while the worst content to post is search results.
Link To Each Subdomain From The Home Page
Search engines give extra marks for the home page of a website – and even the newest of the newbies soon learn that they can delete the text after the .com in their address bar and find the
root of a site.
We are all accustomed to finding most of the main navigation on this page, so it is a terrific place to put attractive keyword-based links to places your want your visitors to go.
By mapping out all your links in advance, you can plan an overall strategy for monetizing your site, and when you go to “clone” this home blog with all of it’s settings in place – you will already have your total navigation in each one.
Finally, when optimizing for Google, you are distributing the overall page rank of the home page of the site – down into the homepage of the subdomains.
Linking into the subs of your site will help crawlers from the search engines to more quickly discover your subdomains and give the Google Media Bot – the search engine spider who’s job it is to decide what kind of ads to show - a clear indication of what the subdomain is about – so they can serve more targeted ads.
In fact, the words in the anchor text of YOUR link plus the keywords you use in your domain are a powerful way of drawing the right kinds of ads right from the start. First impressions do count!
Link To The Home Page From The Blog
An often overlooked factor in SEO is that each page on your site that links back into the site itself has the potential to give a boost to the page it links to. So, if you have a site with, say, 100 pages, and they all have a link back to the home page – this can help give a boost to that home page. The reason I say “can” is that each page that makes it into the Google index carries a bit of page rank power that it has the ability to bestow on any other page it links to.
Now on a new site – with few or no links to these sub-pages, you won’t have life changing amounts of page rank power to begin with. Still, it does count, and with the proper keywords in the anchor text, it gives a decided boost to that page – which benefits the overall value
of the whole site.
But, if you make the colossal blunder of putting Home in the anchor text that links back to your “home page,” you have pretty much wasted that value from a search engine standpoint.
Unless your site IS about homes, you should use the keywords in the link that you want the search engines to know your home page is truly about. One way to do this is to use Keywords Home instead of just home.
As you go about your Tag and Ping way, and put links into these subdomains, your pages will gather Page Rank Power, which can be bestowed on the home page, or sitemap of your site.
Preserving page rank – is an SEO term/strategy about strategically linking to other pages within your site
Link to high PR blogs and get automatic trackback links
While linking a regular website to high PR authority sites is useless to bad, linking to high PR blogs can be extremely powerful.
Another advantage of the Word Press Blog is that they are set out of the box to give a trackback link to blogs that link to them. Most power blogs are set this way too – as a natural blog linking
strategy.
Simply pop a link to the blog in your blogroll – after changing the name of the blogroll to something more keyword friendly – to a high PR blog on your topic – and soon you may well see an inbound link from them automatically!
If you want to up the odds of getting a good link from a managed blog, find an interesting post that is relevant to your topic and make a post about it to your blog manually with a link back to the permalink page of the high PR blog.
Shoot an email or comment to the other blog owner and they will likely reciprocate and link back to you. In almost all cases the value of the link you get is worth more than the one you give up.
Use tracking software to identify profitable markets
The very best tracking software for AdSense publishers is Google Analytics. It will give you a ton of data by telling you what keywords users typed in to get to your page, what ads they
clicked on, what the colors were and more.
Using this information you can quickly identify profitable markets that you are already getting traffic for. You can add affiliate opportunities to the page, or further optimize the site for profits.
What is Cloaking
There are 2 types of cloaking and only one works reliably: IP Delivery. The gist of it is this: your site is able to tell the difference between search engine spiders and human visitors.
When a search engine spider comes along, the site shows hundreds or even thousands of juicy content rich pages, also referred to as spider food. Google, Yahoo and company then proceed to index these pages, which will eventually rank for the terms you selected when you created them.
From then on, human visitors will click on links to your pages in the SERPs (Search Engine Results Pages). The site now recognizes a human visitor and rather than serving up the content rich page, it serves the page of your choice.
This page could be a page full of Adsense, an affiliate merchant page, an affiliate pre-sell page or a squeeze page. It could be anything else but those are the more common choices.
Why might it be an interesting option to use cloaking for Adsense or Affiliate sites? Because it gives you complete control over the landing page. That means you can get 100% of your visitors delivered directly to the affiliate site rather than losing half of them or more because they don’t click through. It also means you can go out and get a CTR on your Adsense Ads up to 35%.
Yes you read that correctly.
Many sites have CTRs that are ridiculously high and the ECPM (earning per thousand impressions) can be in the 200$ range. I sometimes add low CTR, low payout sites to my arsenal just to get those massively lucrative figures down a bit.
Cloaking is one of the factors that come into play to make it happen. As you can see, it’s far from the mystery that often shrouds it. It’s just a simple script that allows you to do what you want with your visitors.
Golf Shop
Golf has one of the most glorious histories of any sport still played. The origin of golf is unclear and open to debate however the most accepted golf history theory is that golf (as practiced today) originated from Scotland in the 12th century, with shepherds knocking stones into rabbit holes in the place where the famous Royal and Ancient Golf Club of St. Andrews is now.
A golf-like game is recorded as taking place on 26 February 1297, in the Netherlands, where the Dutch played a game with a stick and leather ball. However, the modern game of golf we understand today is generally considered to be a Scottish invention, as the game was mentioned in two 15th-century Acts of the Scottish Parliament, prohibiting the playing of the game of gowf. Some scholars, however, suggest that this refers to another game which is much akin to shinty or hurling, or to modern field hockey rather than golf. They argue that a game of putting a small ball in a hole in the ground using golf clubs was played in 17th-century Netherlands and that this predates the game in Scotland.
Golf is a great game, sometimes rewarding, often frustrating but highly addictive. Getting started in it is actually not so difficult. The biggest mistake by people wanting to start in golf is to rush out and buy a brand new set of shiny and expensive golf clubs. While they are nice to look at you should keep in mind that today's golf equipment comes in great varieties to cater for different golfing types and abilities. Since you're just starting out you do not know which set fits you best. A common myth is that the higher the price of a club, the better your game will be. Paying high prices does not lower ones handicap, but a properly chosen club will, even a cheap one.
Golfkurs Platzreife offers a great range of top quality branded golf equipment at low prices. It belongs now to the largest and best Collation free golf shops in Germany. All leading brands are to maintain the partnership and to the individual companies is properly supplied. Prices are always the lowest, you will find in Germany. Also you will find a lot of helpful tips and tricks to current news about the game of golf.
They sldo have an extensive golf shop. There you can find really everything you need for the golfer living needs. Much emphasis is put on the best quality, so only by well-known brand product companies in the golfshop is sold. They have made it their goal to provide their customers both in golf instruction as well as the sale of golf equipment with the best possible performance and the best service possible.
Affiliates on Content Generator Sites
Many content generators, come with affiliate data feeds included in the code. You just need to enter your affiliate code and you’re ready to go. The datafeed is less complicated than it sounds. All it really does is make ads for products appear on your site. These ads have your account ID in them and when a purchase is made, you get paid a commission.
Other programs allow you to integrate a Clickbank data feed into your pages, meaning the site will make links or ad boxes displaying Clickbank products relevant to the content of your pages. These links contain your affiliate ID so when a sale is made, you get paid.
Personally, I don’t bother with these monetization methods on non-cloaked content generator sites: it’s too easy and profitable to slap up Adsense front and center like we’ve just seen.
However, if you cloak your content generator sites, it becomes a whole other story. In that case, you can send the traffic directly to the page you want, thus dramatically improving conversions and possibly making $500 or more from 1000 visitors.
When building for this method, you will select an affiliate program based on:
- Payout
- Possibility of generating decent amounts of fringe keyword traffic
- Number of searches
Which means I don’t have to do my niche research over and over again, I can just regenerate the same site, adding or subtracting keywords for good measure, and generating this site as many times as I want.
So I can build the “same” site I just generated for Adsense, but this time redirect the traffic either directly to the merchant page, to my pre-sell page or to a squeeze page. You will make this choice depending on how well targeted your keywords are. The less targeted they are, the more pre-selling they need, so the right choice is the squeeze or the pre-sell. More targeted
keywords will convert well directly on the merchant’s sales page.
Social Bookmarking Sites List
http://bookmarks.yahoo.com
http://myweb.yahoo.com
http://www.google.com/notebook
http://favorites.live.com
http://www.digg.com
http://mystuff.ask.com
http://www.technorati.com
http://del.icio.us
http://www.stumbleupon.com
http://www.netscape.com
http://www.reddit.com
http://www.meneame.net
http://www.fark.com
http://www.ilike.com
http://www.mog.com
http://www.newsvine.com
http://www.furl.net
http://www.blinklist.com
http://www.dzone.com
http://www.clipmarks.com
http://www.pligg.com
http://www.kaboodle.com
http://www.bumpzee.com
http://ma.gnolia.com
http://www.rollyo.com
http://www.jaiku.com
http://www.9rules.com
http://www.startaid.com
http://www.shoutwire.com
http://www.bluedot.us
http://www.gather.com
http://www.simpy.com
http://www.nowpublic.com
http://www.plugim.com
http://www.stylehive.com
http://www.spurl.net
http://www.blinkbits.com
http://www.librarything.com
http://www.blogmarks.net
http://www.netvouz.com
http://www.diigo.com
http://www.wink.com
http://www.corank.com
http://www.popurls.com
http://www.mister-wong.com
http://www.backflip.com
http://www.rojo.com
http://www.shadows.com
http://www.bloghop.com
http://www.rawsugar.com
10 Must See Sites
1. Boogie Jack
BoogieJack has a lot of terrific information. One amazing little program is called Background Magic. This awesome little tool will create your buttons, borders, background - even skins and screen savers. There is a free version and a PRO version.
2. Fresh Devices
Here's another site with some nifty utilities for you PC users out there. (Sorry Mac users.) They offer free utilities that help you optimize and diagnose your own system. If your computer seems to be getting slower over time, their products may be worth trying.
3. 404 Research Lab
For those of you who don't know, file 404 errors occur when you try to go to a webpage that no longer exists in a particular location. This is a fun site that shows you the do's and don'ts of creating 404 pages, and how you can even profit from them.
4. Free Advice and Legal Zoom
Both of these sites are legal in nature so I decided to group them together. Free Advice.com is just what it sounds like it would be
5. Logo Generator
If you're just starting out and you need a nice looking logo, this could be a great solution for you. Granted, it's no where near as nice as a professional's work, but what do you expect...it's free!
6. RoboForm
If you're familiar with Gator then you already know how this little tool works. Basically, RoboForm helps you fill in website forms and can store your usernames and passwords. The great thing about RoboForm over Gator, however, is that RoboForm does not place any annoying ads on your system...a nice feature in the constant battle against scumware.
7. Help On The Net
Totally free tech support for all your computer related questions.
8. Bookmarklets
Their website says it best:
"A bookmarklet is a cross between a bookmark and a JavaScript applet. Bookmarklets can be saved and used in the same way you use normal bookmarks. While you're on a web page, you can use them to perform certain functions, from highlighting content converting numbers (like currencies and measurements), search in advanced ways and much more. You do not have to download or install software to use them. For example, I use a word count bookmarklet to quickly count the number of words on a web page since my copywriting fees are based on the length of a page."
9. Ad-Aware
This free software finds the scumware that weasels its way onto your computer and helps you get rid of it. It's a great tool if you keep getting random pop-ups and you don't know where they're coming from.
10. Deleted Domains
DeletedDomains.com is the ultimate tool for uncovering both "on hold/expiring" domains and "deleted" domains. Unlike other services that simply offer a list that is updated once or twice a week, Deleted Domains updates their database at least once each day, meaning it is the most up-to-date service of its kind.
Social Media Marketing
The Internet has been the rage for almost a decade now. Gone are the days when people would condescendingly look down upon the Internet world as a time passer or a satellite devise to track ones high school pals.
Today the virtual world controls the pulse of all important nerve centers of the real world. Authors are using it for virtual book launches, it is indexing the movement of stock exchanges all around the globe, it has become the most important tool for communication, you name a field and it has been revolutionized by cyber networking. And one of the biggest innovations it has probably brought to the world of marketing.
Advertising was never so much fun and interesting. And it is this medley of avenues that social networking has set out to explore, which goes by the collective name of Social Media. So how is it that you can use this creation to market whatever it is that you want to sell? Read on to get the answer.
One thing you need to keep in mind is that, the social media only assists in promoting your brand as against creating it. It only acquaints people of your ambitions and goal in life as against being an aggressive sales portal. So before you log on to one of these sites ensure that you have a brand that has enough meat in it to arrest and sustain the attention of the web traffic you will be interacting with.
The social media is only fruitful till you can convince other people. Your brand is not the item that you put up for sale; instead it is a projection of that latent quality in your character, that should persuade them enough to be eventual buyers of whatever it is that you are selling.
What Obama did was he spread his message of change through his ‘brand’ vote for change; and in doing so, he used today’s most happening tool of communication - the internet, more specifically the social media. People all over the world liked his brand and bought the product he was offering a presidential term in the White House. They paid for it, by digging into the smallest savings they had as small as $1, $2, $5 etc. and contributed it to his electioneering funds.
The rest as they say is history.
Now that we have got the basics of social media clear, let us now venture into its
other interesting attributes.
Social media is a veritable research tool.
As stated earlier, social media are great interaction junctions where one can learn about what people are excited about and what events are causing ripples in the societal circle. It can be about anything - a happening restaurant that just opened, or an interesting tourist spot that someone is just back from visiting, or a controversial issue that is to affect all the major stock exchanges of the world - absolutely anything.
Social media can be an effective vehicle for pulling web traffic.
The main idea of a social media is to let people know of the services you have for them and in the process, identify the mass of people who really need what you have. Social bookmarking tools, social profile sites, social video sites are just some of the cardinal outlets that can draw massive
traffic to your site, if you simply leave your weblinks with them. This assists in the exposition of your brand by establishing reciprocate links to your site and improves your position in the search engine results.
Social media used as a tool for the diversification of the audience base.
Once you have spread your message and your customers start flowing in, you now need to figure out how to sustain them, so that they can persuade other prospective customers to visit your website. This way you are expanding into a wider stretch of the customer base that would have
probably been a problem to acquire otherwise.
Analytics
Hittail is a free analytics tool that tells you what keywords your visitors are using to find your site. It's actually far more intuitive than that simple statement. It is centered on longtail keywords.
It gives you a list of keywords that your web site ranks for and allows you know if you are in the top ten for those terms. It tells you how many times somebody has clicked on that particular term to visit your site.
It gives you the exact domain name that your visitors arrived from. This is helpful because you are able to visit the URL to see where your link is.
It gives you suggestions of what you should optimize your site for. Longer, more focused search terms generally have a higher rate of purchase.
Nobody has a direct understanding of why search engines rank websites for certain terms. Research has been done and there are assumptions, but the proof is in
your personal experience with search engines. I have friends that have ranked for words that are never even mentioned on their pages. If you search the term “click
here”, it leads to adobe’s website. This is because people use that term in the anchor text links pointing to their website.
Recurring Revenue for Long Term Success
One of the most overlooked aspects of becoming successful is building your list of loyal customers. Having a list of good buyers and cultivating those relationships is crucial because it creates a recurring revenue stream. Recurring revenue is crucial, as one-off site sales may be inconsistent until you have a large and high quality client base.
Think of it this way - if a site gets built up to making $5 per day in advertising, affiliate or even ecommerce revenue that is a $150 paycheque per month. Now since we are planning long term and by this point you are experienced in website building we can aim for one of these sites per 6-8 weeks.
Starting off is the toughest part but I guarantee you the rewards are tremendous.After the first few hurdles you’ve got a few sites making a modest income the path to success really accelerates. Soon instead of $5/day we are talking about $20/day sites and instead of one per 6-8 weeks it can get down to one site per 2-4 weeks.
Website flipping provides for some amazing income and good cash flow but I am telling you successful website ownership is the ultimate reward. Personally, I spend about 90% of my time on recurring revenue sources and probably less than 10% on “one time” sales. At this point I am in excess of $1,000 per DAY. I must be honest with you - to get to this point took a lot of work and quite some time. Getting over $100/day took the longest, after that I realized growth at a continually faster pace. Of course, the ability to start this in the first place came from one-time sales (selling sites and such.) The non-recurring sources of income allowed me to start building up my month-to-month, day-to-day revenue.
So aside from actually selling your site to someone else how do you generate money? Here are some of the most popular ways.
Google Adsense is by far the most popular way to earn money from advertisements on your site. Personally, for ads, I think it is the best program. Adsense shows both text and image ads which pay you for every click they receive on your site.
Very similar to Adsense is Yahoo’s Publisher Network (YPN.) This program is US only while in Beta (has been for years) and does not target the ads as well as Adsense. For high paying topics like travel, weight loss, legal, insurance, etc YPN can outperform Adsense. I do not qualify for this myself (not American.)
Affiliate links can work very well for highly targeted websites where you know there is a good chance your visitors are going to want to buy the products you suggest. Popular affiliate networks and programs are CJ.com (thousands of different merchants,) eBay and Amazon. They usually pay you a percent of each sale or sometimes a flat fee per action ($x per new user sent to eBay.) Azoogle Ads has made me a fair amount of money as well. They have hundreds of sites to promote but do not pay a % of a sale, instead if it a flat rate for free trials or paying customers to their clients.
Banner ad networks are usually best used on very high traffic sites but where the traffic is of a lower quality. This includes video game websites, sporting websites and social network type traffic. Casale.com, CPXInteractive and ValueClick. They will pay you for every thousand times a banner is shown on your site. Often the pay is 50 cents to $5 per thousand views - which is why I recommend against this unless your traffic is huge in volume and not making money through other options.
Last but not least: you may consider selling a product or service on your site. The best way to find out if this will be a success or not is to engage your users and ask them what they would like to see on your site and if they would considering purchasing a relavent product or service from you. If there are multiple requests in the same area I would strongly consider trying out the ecommerce angle.
Remember this path is not the easiest and does not favour those who give up quickly. If you stick with it, learn from mistakes, keep and open mind and take in as much knowledge as you can from the right people you can achieve this.
Create a website, build traffic, earn money from the traffic AKA “monetize,” continue building that perpetual income. Use the cash you make from website flipping to catapult your journey into building an empire of recurring revenue websites.
Zenni Optical on FOX news
If you are looking to buy great eyeglasses for less ZenniOptical.com is the first place you should visit. Zenni Optical is one of the most popular retailers. And it's no surprise. Zenni Optical was on FOX news! They're based in the US and have some of the best pricing available. Their lenses come with a free anti-scratch coating, and most of their other lens options are pretty low-priced.
Using the latest modern materials, manufacturing and marketing systems they bring their product direct from their factories to you. No middlemen, no retail overhead, and practically no advertising budget, they do not pay for or sell expensive, or even inexpensive, brand names, but only their own manufactured brand ZENNI.
All of their eyeglass orders including their $8.00 eyeglasses have:
- High quality stylish frame
- Thin and Light 1.57 index lens
- Anti Scratch Coating
- Full UV Protection
- Lens edge polishing and beveling
- Quality Hard Eyeglass case
- Microfiber Lens Cleaning Cloth
- Full Guarantee
Content Quality & Uniqueness
There are many things you can do to produce content that really have no direct relationship to the quality of your blog, and you should consider pursuing them. However, nothing will turn a blog into a success like high quality content.
Good content creates a readership. Those repeat visitors can be the lifeblood of a successful blog. Additionally, other people who operate blogs notice good content and web sites and they will often link back to your quality posts. This creates a direct traffic stream from those links, as well as adding to your total cache of backlinks, which can help in search engine results.
People will come back to a site they know provides grade-A information or that touches them in some way. Humor sites that are not funny do not get repeat visitors. Sites about technological advances that contain inaccuracies do not develop a readership. Blogs that are littered with grammatical and spelling errors seldom generate massive traffic.
Effective writing is key to a successful blog. It is beyond the scope of this ebook to outline what makes a writer entertaining or informative. Most of us, fortunately, have an idea of what separates the good from the bad. Writing effectively may take more time and effort than simply spewing forth a few posts to your blog, but the end result is worth the extra energy.
In addition to writing well, you should strive to produce unique content that will distinguish your blog from others. This includes choosing topics that are interesting, opinions that are compelling, and doing whatever else is necessary to capture and hold a reader’s interest. You need to give people a reason to choose your blog over others in the same field. You must provide them with something they cannot get elsewhere.
This raises the subject of re-blogging. Re-blogging occurs when a blogger provides a synopsis of what someone else has written (perhaps even with an excerpt) and then adds a small amount of personal commentary. Re-blogging can be effective in two circumstances. If your blog is operating primarily as a news aggregator and a means of providing readers with an edited compendium of potential items of interest, it is a natural fit. Second, if your commentary somehow illuminates or provides an interesting twist to the original content it can also be effective. Too often, however, reblogging is nothing more than repetition of what could be found elsewhere and fails to impress readers.
Instead of relying upon re-blogging, a successful blogger will generally try to stay on top of his or her chosen field and will become the initial source of exciting information and opinion. It is fine to share the remarkable work of others - making sure that information gets out to everyone is one of the great things you can do with a blog - but it is even better if you can make yourself into a primary source of quality, unique content.
