The Internet has been the rage for almost a decade now. Gone are the days when people would condescendingly look down upon the Internet world as a time passer or a satellite devise to track ones high school pals.
Today the virtual world controls the pulse of all important nerve centers of the real world. Authors are using it for virtual book launches, it is indexing the movement of stock exchanges all around the globe, it has become the most important tool for communication, you name a field and it has been revolutionized by cyber networking. And one of the biggest innovations it has probably brought to the world of marketing.
Advertising was never so much fun and interesting. And it is this medley of avenues that social networking has set out to explore, which goes by the collective name of Social Media. So how is it that you can use this creation to market whatever it is that you want to sell? Read on to get the answer.
One thing you need to keep in mind is that, the social media only assists in promoting your brand as against creating it. It only acquaints people of your ambitions and goal in life as against being an aggressive sales portal. So before you log on to one of these sites ensure that you have a brand that has enough meat in it to arrest and sustain the attention of the web traffic you will be interacting with.
The social media is only fruitful till you can convince other people. Your brand is not the item that you put up for sale; instead it is a projection of that latent quality in your character, that should persuade them enough to be eventual buyers of whatever it is that you are selling.
What Obama did was he spread his message of change through his ‘brand’ vote for change; and in doing so, he used today’s most happening tool of communication - the internet, more specifically the social media. People all over the world liked his brand and bought the product he was offering a presidential term in the White House. They paid for it, by digging into the smallest savings they had as small as $1, $2, $5 etc. and contributed it to his electioneering funds.
The rest as they say is history.
Now that we have got the basics of social media clear, let us now venture into its
other interesting attributes.
Social media is a veritable research tool.
As stated earlier, social media are great interaction junctions where one can learn about what people are excited about and what events are causing ripples in the societal circle. It can be about anything - a happening restaurant that just opened, or an interesting tourist spot that someone is just back from visiting, or a controversial issue that is to affect all the major stock exchanges of the world - absolutely anything.
Social media can be an effective vehicle for pulling web traffic.
The main idea of a social media is to let people know of the services you have for them and in the process, identify the mass of people who really need what you have. Social bookmarking tools, social profile sites, social video sites are just some of the cardinal outlets that can draw massive
traffic to your site, if you simply leave your weblinks with them. This assists in the exposition of your brand by establishing reciprocate links to your site and improves your position in the search engine results.
Social media used as a tool for the diversification of the audience base.
Once you have spread your message and your customers start flowing in, you now need to figure out how to sustain them, so that they can persuade other prospective customers to visit your website. This way you are expanding into a wider stretch of the customer base that would have
probably been a problem to acquire otherwise.
Social Media Marketing
